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Digital Marketing

Customized ONLINE Classes available.

Course Name Starting Date Time Faculty Name
Digital Marketing 14-DEC-2020 08:00am Mr.T.Satish
Digital Marketing 16-DEC-2020


Mr.Gopala Krishna

The most lucrative career options in the fast growing IT world is Digital Marketing. The continuous demand for the Digital Marketing experts has also increased as more and more companies are tuning into internet to generate and improve their product sales. Google Ad-words, Social Media Marketing, Optimization techniques, SEO with Google Search Console, Google Analytics setup and Bing Webmaster SEO Tools do help in improve your product rating with your website raiting as well. Joining this course will really help you in understanding these tools and become a most efficient and also in a result driven manner for your product.

  • Digital Marketing Manager
  • Content Marketing Manager
  • Content Writers
  • Inbound Marketing Manager
  • Social Media Marketing Experts/Specialists
  • Search Engine Marketers
  • SEO Executives
  • Copy Writers

Professionals who are in the marketing, research, media, entrepreneurs etc. need Digital marketing knowledge as an essential skill

• What Is Digital Marketing?
• Principles of Digital Marketing
• Traditional Vs Digital Marketing
• Digital marketing – Benefits, Distinctions
• Components of online marketing
• Digital marketing – Trends, Platforms, Strategy
• Career opportunities
• What is domain? How to register Domain?
• Web Hosting,
• Types of Web Hosting
• Websites Vs Portals Vs Blogs
• Dynamic / Static Websites

Building a Digital Foundation
• Online marketing – planning and success
• Defining your target market
• Online marketing measurement

Planning a Web Site for Online Marketing
• Site map, Site components
• Wireframing
• Elements of a successful site
• Home page best practices

Optimizing Web Site for Online Marketing
• Web site platforms
• Mobile sites
• All about Domain names
• Choosing a right hosting company
• Analyzing the Website
• Web site maintenance / management

Search Engine Optimization (SEO)
• Introduction to SEO
• History of Google
• What is Search Engine? How they work?
• Types of Search Engines
• Search Engine Algorithms & Updates
• Installing WordPress in domain
• Installing plugins to SEO
• Keywords – Types, Analysis tools
• Preparing & analysing keywords
• Best keyword research tools
• On page / Off page Optimization
• Link building strategies
• Prerelease list
• Bookmarking sites
• Blog commenting
• Google hacking URL technique
• How Page Ranking is done?
• Domain authority
• Reports & SERP management

Search Engine Marketing (SEM)
• Search engine optimization (SEO)
• Paid search
• Local search
• Link building In-depth

Google AdWords
• Introduction to Paid Marketing
• Google AdWords account
• Billing settings
• Types of Campaigns
• PPC Campaign Setup
• AdGroups and Keywords setup
• Bidding strategies
• AdRank
• Quality Score Optimization
• AdWords Ad Formats
• Ad Extensions
• AdWords tools
• AdWords Editor Tool

Social Media Marketing
• Social media
• Social networking
• Setting Social objectives
• Creating right profile & settings
• Social Media strategy
• Facebook marketing
• LinkedIn marketing
• Twitter marketing
• Google+ marketing

Social Media Optimization (SMO)
• Social networking
• Blogging and micro blogging
• Video sharing
• Social shopping and opinions
• Social news & social bookmarking
• Social events, Wikis

• To blog or not to blog?
• Blogging succes
• Blog content creation ideas

Online Advertising
• Search ads, Display ads
• Affiliate marketing
• Social media advertising
• Local advertising
• Email advertising

Online Marketing Strategy Google Analytics
• Purpose of website analytics
• Tools for website analytics
• Installing Google Analytics
• Basic terminology and KPI’s

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