Digital Marketing

• Digital Marketing Manager
• Content Marketing Manager
• Content Writers
• Inbound Marketing Manager
• Social Media Marketing Experts/Specialists
• Search Engine Marketers
• SEO Executives
• Copy Writers

Professionals who are in the marketing, research, media, entrepreneurs etc. need Digital marketing knowledge as an essential skill

Introduction
• What Is Digital Marketing?
• Principles of Digital Marketing
• Traditional Vs Digital Marketing
• Digital marketing – Benefits, Distinctions
• Components of online marketing
• Digital marketing – Trends, Platforms, Strategy
• Career opportunities
• What is domain? How to register Domain?
• Web Hosting,
• Types of Web Hosting
• Websites Vs Portals Vs Blogs
• Dynamic / Static Websites

Building a Digital Foundation
• Online marketing – planning and success
• Defining your target market
• Online marketing measurement

Planning a Web Site for Online Marketing
• Site map, Site components
• Wireframing
• Elements of a successful site
• Home page best practices

Optimizing Web Site for Online Marketing
• Web site platforms
• Mobile sites
• All about Domain names
• Choosing a right hosting company
• Analyzing the Website
• Web site maintenance / management

Search Engine Optimization (SEO)
• Introduction to SEO
• History of Google
• What is Search Engine? How they work?
• Types of Search Engines
• Search Engine Algorithms & Updates
• Installing WordPress in domain
• Installing plugins to SEO
• Keywords – Types, Analysis tools
• Preparing & analysing keywords
• Best keyword research tools
• On page / Off page Optimization
• Link building strategies
• Prerelease list
• Bookmarking sites
• Blog commenting
• Google hacking URL technique
• How Page Ranking is done?
• Domain authority
• Reports & SERP management

Search Engine Marketing (SEM)
• Search engine optimization (SEO)
• Paid search
• Local search
• Link building In-depth

Google AdWords
• Introduction to Paid Marketing
• Google AdWords account
• Billing settings
• Types of Campaigns
• PPC Campaign Setup
• AdGroups and Keywords setup
• Bidding strategies
• AdRank
• Quality Score Optimization
• AdWords Ad Formats
• Ad Extensions
• AdWords tools
• AdWords Editor Tool

Social Media Marketing
• Social media
• Social networking
• Setting Social objectives
• Creating right profile & settings
• Social Media strategy
• Facebook marketing
• LinkedIn marketing
• Twitter marketing
• Google+ marketing

Social Media Optimization (SMO)
• Social networking
• Blogging and micro blogging
• Video sharing
• Social shopping and opinions
• Social news & social bookmarking
• Social events, Wikis

Blogging
• To blog or not to blog?
• Blogging succes
• Blog content creation ideas

Online Advertising
• Search ads, Display ads
• Affiliate marketing
• Social media advertising
• Local advertising
• Email advertising

Online Marketing Strategy Google Analytics
• Purpose of website analytics
• Tools for website analytics
• Installing Google Analytics
• Basic terminology and KPI’s

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